Wednesday, August 17, 2016

Firestone Walker's Oaktoberfest Returns!


Firestone Walker’s “Oaktoberfest” Reborn This Month in New 16-Ounce Can Format

Paso Robles, CA: After a one-year hiatus, Firestone Walker Brewing Company’s seasonal Oaktoberfest makes its packaged return this month in a dashing new 16-ounce can format.

“We brewed a single batch of Oaktoberfest for select draft accounts last year, but that was it,” said Brewmaster Matt Brynildson. “It’s cool to have this beer back in the package, particularly in this new four-pack. You might be tempted to retire your stein and quaff it straight from the can.”

Oaktoberfest is a “Paso Märzen Bier” made to honor the classic Märzen style while exhibiting just a hint of extra West Coast hoppiness. All of the ingredients are sourced from Germany, including Vienna and Pilsner malts as well as Hallertau Tradition hops.

“Malty sweetness and subtle honey-like aromas take the lead on this beer, but there’s also a subtext of noble hop spiciness,” Brynildson said. “It’s mellow and rounded, and has a beautiful autumn orange hue.”

Oaktoberfest is a seasonal offering for late summer and fall, and will be available in all Firestone Walker markets starting in mid August. While Oaktoberfest has long been a fall staple at the brewery, this latest release marks only the second time it has been packaged.

The name Oaktoberfest is a nod to the brewery’s hometown of Paso Robles—Spanish for “Pass of The Oaks”—as well as the longtime presence of oak barrels as a central part of the Firestone Walker brewing operation. The checkered blue and white pattern on the label echoes the Bavarian flag and pays homage to the Oktoberfest style.

Also on the homefront, the third annual 2016 Madonna Inn Oktoberfest presented by Firestone Walker Brewing Company takes place on October 1 in San Luis Obispo. As always, Oaktoberfest will be racked to oak barrels and ceremonially tapped to punctuate the festivities.